www.alexandraiff.com

Privacy Policy

Alexandra Iff respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and share your personal information when you visit this website or interact with us.

For the purposes of the UK GDPR and EU GDPR, Alexandra Iff is the data controller.

This policy is effective as of May 2018 and may be updated from time to time. Please review it periodically to stay informed.


1. Personal Data We Collect

Personal Data You Provide to Us

We collect personal data only when you choose to provide it to us, including when you:

  • sign up to receive free content (such as eBooks, downloads, or offers)

  • subscribe to our email list

  • contact us directly

Types of personal data collected may include:

  • Email address


Data Collected Automatically

When you visit our website, we automatically collect limited technical information such as:

  • browser type and version

  • operating system

  • device information

  • general usage and interaction data

This information does not directly identify you.

We also use cookies and similar technologies to collect this information. You can control or withdraw your consent at any time through our cookie settings.


2. How We Use Your Personal Data

We only use your personal data where permitted by law. This includes where:

  • you have given your consent

  • it is necessary to perform a contract with you

  • we have a legitimate interest that does not override your rights

We use your personal data to:

  • operate and improve our website

  • provide free content or services you request

  • respond to enquiries

  • send marketing communications (where you have opted in)

  • analyse website performance and improve user experience


3. Marketing Cookies & Advertising

Marketing Cookies

With your consent, we use marketing cookies to help us understand how visitors interact with our website and to show relevant advertising on third-party platforms.

These cookies do not store personal information directly. Instead, they rely on unique identifiers linked to your browser or device.

If you choose not to allow marketing cookies, you will still see advertising, but it may be less relevant.


Facebook (Meta) Advanced Matching

With your explicit consent, we use Facebook (Meta) Advanced Matching to improve advertising measurement and deliver more relevant ads.

Where available, we may securely share limited personal data (such as your email address or phone number) with Meta. This data is hashed (encrypted) before transmission, meaning it cannot be used to identify you directly.

You can withdraw your consent at any time via our cookie settings.


4. Sharing Your Personal Data

We do not sell your personal data.

We may share limited personal data with trusted third parties who provide services on our behalf, including:

  • email delivery services

  • website analytics providers

  • advertising platforms such as Meta (Facebook) or Google

These third parties are only permitted to process your data in accordance with our instructions and applicable data protection laws.


5. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, or alteration.


6. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy, or as required by law.

When data is no longer required, it is securely deleted or anonymised.


7. Children’s Data

This website is intended for adults only. We do not knowingly collect personal data from individuals under the age of 18.


8. Your Rights

You have rights under data protection law, including the right to:

  • access your personal data

  • correct inaccurate data

  • request deletion of your data

  • object to or restrict processing

  • withdraw consent at any time

To exercise your rights, please contact us using the details below.


9. Contact Details

Data Controller: Alexandra Iff
Privacy Contact Email: alexandraiff@gmail.com.

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